Bigeye

Scaling for enterprise

As Director of Design, I built and led a team of three product designers (Staff, Senior, and Designer II) and a Staff Brand Designer to reposition our brand and scale our product for customers with larger datasets.

Team
Skills
Management
Coaching
Design system
UI
Branding
Timeline

3 quarters

Date

2022-2023

Bigeye

Scaling for enterprise

As Director of Design, I built and led a team of three product designers (Staff, Senior, and Designer II) and a Staff Brand Designer to reposition our brand and scale our product for customers with larger datasets.

Team
Skills
Management
Coaching
Design system
UI
Branding
Timeline

3 quarters

Date

2022-2023

Bigeye

Scaling for enterprise

As Director of Design, I built and led a team of three product designers (Staff, Senior, and Designer II) and a Staff Brand Designer to reposition our brand and scale our product for customers with larger datasets.

Team
Skills
Management
Coaching
Design system
UI
Branding
Timeline

3 quarters

Date

2022-2023

Why this project?

This project showcases my ability to craft a vision and strategy to align my team with company goals, then execute over a long period of time to deliver a product and brand experience that won deals.

Impact

A unified product and brand experience that enabled our teammates to shipped more consistent, intuitive, and on-brand experiences.

By the numbers

  • 3x Increase in Average Sales Price (ASP)

  • 26% Increase in CSAT (from 51% to 77%)

  • 50% Fewer brand design requests

Why this project?

This project showcases my ability to craft a vision and strategy to align my team with company goals, then execute over a long period of time to deliver a product and brand experience that won deals.

Impact

A unified product and brand experience that enabled our teammates to shipped more consistent, intuitive, and on-brand experiences.

By the numbers

  • 3x Increase in Average Sales Price (ASP)

  • 26% Increase in CSAT (from 51% to 77%)

  • 50% Fewer brand design requests

Why this project?

This project showcases my ability to craft a vision and strategy to align my team with company goals, then execute over a long period of time to deliver a product and brand experience that won deals.

Impact

A unified product and brand experience that enabled our teammates to shipped more consistent, intuitive, and on-brand experiences.

By the numbers

  • 3x Increase in Average Sales Price (ASP)

  • 26% Increase in CSAT (from 51% to 77%)

  • 50% Fewer brand design requests

Challenge

For two years, Bigeye grew at breakneck speed. We went from zero to 50+ customers, from a Seed to a Series-B company, and from six to 60+ employees.

But as customers monitored larger datasets, our app struggled with cumbersome navigation, cluttered headers, hard-to-parse tables, and inconsistent branding were just some of the problems. 

It was time to pay down our debt.

How might we refresh our brand and design language, scale our app architecture, and streamline workflows so Bigeye can target enterprise customers?

Challenge

For two years, Bigeye grew at breakneck speed. We went from zero to 50+ customers, from a Seed to a Series-B company, and from six to 60+ employees.

But as customers monitored larger datasets, our app struggled with cumbersome navigation, cluttered headers, hard-to-parse tables, and inconsistent branding were just some of the problems. 

It was time to pay down our debt.

How might we refresh our brand and design language, scale our app architecture, and streamline workflows so Bigeye can target enterprise customers?

Challenge

For two years, Bigeye grew at breakneck speed. We went from zero to 50+ customers, from a Seed to a Series-B company, and from six to 60+ employees.

But as customers monitored larger datasets, our app struggled with cumbersome navigation, cluttered headers, hard-to-parse tables, and inconsistent branding were just some of the problems. 

It was time to pay down our debt.

How might we refresh our brand and design language, scale our app architecture, and streamline workflows so Bigeye can target enterprise customers?

Data catalog for deploying monitoring

In an information-dense experience, our team built a new design language to reinforce hierarchy and states and make interactions more intuitive. We added a familiar file-browser navigation that saved clicks when traversing datasets and a right panel for contextual information.

Powerful grouping and filtering

Triaging issues is time-consuming. We expanded our group, filter, and sort functionality to give data engineers the right view of their system and new issues states for managing the lifecycle of an anomoly.

Impact and root-cause analysis workflows powered by lineage

Data engineers must know what data and reports an outage impacts to prioritize the right problem and communicate with the right teammates. 

We combined text summaries and a lineage graph so users could see potential root cause (s) and impacted data along with bulk actions to save precious time during outages.

Detailed history of change

The behavior of data is more important than the current state when investigating an anamoly. Our team redesigned metric graphs and Issue timelines to connect state changes with user and Bigeye actions.

Updated brand identity system and redesigned marketing site

We repositioned Bigeye from a monitoring tool for startups to an intelligent observability product for enterprises.

We collaborated with founders, employees, and customers throughout the project and kept stakeholders up-to-date through weekly shareouts and presentations.

We delivered a cohesive product and brand design system that captured larger deals, kept customers happier, and unblocked our GTM teammates

3x

Average Sales Price (ASP)

77%

CSAT score (from 51%)

50%

Fewer brand design requests

We delivered a cohesive product and brand design system that captured larger deals, kept customers happier, and unblocked our GTM teammates

3x

Average Sales Price (ASP)

77%

CSAT score (from 51%)

50%

Fewer brand design requests

We delivered a cohesive product and brand design system that captured larger deals, kept customers happier, and unblocked our GTM teammates

3x

Average Sales Price (ASP)

77%

CSAT score (from 51%)

50%

Fewer brand design requests

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